GRAPHIC DESIGN, COPYWRITING, ART DIRECTION




CATHERINE k. DECARLO  


designer, copywriter, lover of life


k





SCROLL




                       





LETTER FROM C.k.D.

Hey.

I have spent the past four years mining for the magical gold of creativity at SCAD (Savannah College of Art and Design). All of the content you will see in my portfolio is done by yours truly, with some mock-ups utilizing AI. The use of AI as a tool to accelerate projects is helpful, however, I have learned it is limited. It is limited in its ability to take an initial concept, design, or message and bring it to life in a creative and powerful way that has the detail, meaning, and personal touch that connects with the intended audience in a human sort of way.

My designs and writing are done by me, with a few collaborations along the way, as noted. Having AI as a tool for mock-ups (approved by professors ahead of time, of course) helped when trying to find enough  hours in the day to get through a grueling curriculum while supporting myself financially through my evening job at “The Grey” Restaurant, and remote internship with Fidelity Memorial Group.  These jobs I am particularly grateful for because of the incredible time management, adaptability, real world experience and much more that I learned just this past year at both roles. Some other human things I do are:
       
      Write poetry,
      Watercolor,
      Oil pastel,
      Paper collage,
      Make silly videos,
      Learn dances with my friends to our favorite music videos.


Music and moving my body help my creativity the most, besides the amazing opportunity of conversing with industry-professional professors and some of my most trusted peers.
   
I have many aspirations but the biggest are to work in a creative agency or company that will continue to push my creativity and passion for design.























Talk to me about my work experience. I’ve learned a lot.

PROJECTS   PROJECTS    PROJECTS

visual identities, system of deliverables, books, posters, advertisements, etc






My Dollhouse                           

senior fashion collection  | winter, 2026

03 / 14
03 / 14
02 / 14
CLICK TO PLAY VIDEO
04 / 14
05 / 14
06 / 14
07 / 14
08 / 14
09 / 14
10 / 14










Venmo

social media and ooh campaign  |  spring, 2026  







Ink & Quill 

hotel and experience  |  fall, 2025

01 / 08
02 / 08
03 / 08
04 / 08
05 / 08
06 / 08
07 / 08
08 / 08



















American Lung Association



PSA ooh and social campaign  |  spring, 2026 













*NDA PROTECTED* REAL CLIENT COLLABORATION

10-week student-led course






ASK ME ABOUT IT, IT WAS AWESOME






Travel Wisconsin

headline-driven campaign. |  spring, 2026 
04 / 05









PROJECT DETAILS







Somaura

bath product line  |  spring, 2025  



08 / 09
06 / 09
05 / 09
04 / 09











Play-Doh

out-of-home campaign  |  spring, 2026  


02 / 05
01 / 05
03 / 05
04 / 05













Peculiar Discovery

exhibit re-design and narrative literature components  | fall, 2024
02 / 12
03 / 12
04 / 12
05 / 12
06 / 12
07 / 12
08 / 12
09 / 12
10 / 12
11 / 12

PROJECT DETAILS





EARLY DAYS              EARLY DAYS  



the freshman year stuff. creatively awesome but low quality craftsmanship


‘’’









Memorial Health / Gastroenterology 

first ooh campaign & mobile app ’| winter, 2022

















Travel Tots

first branding project  |  spring, 2022





Cardboard Project

1 for 1 illustration  |  fall, 2022














Found Object

1 for 1 illustration  |  winter, 2023  













Shadow Project

creative freedom, include value  |  winter, 2023













Found Nature

1 for 1 illustration, focus on hatching  |  winter, 2023











PLAY    PLAY    PLAY    PLAY    PLAY






FUN AVENUES OF DESIGN




EXPERIMENTAL VIDEO EDITING OF MY FRIENDS FROLICKING AT SUNRISE
CARLOS SEGURA GRUNGE INSPIRED BLOOD ORANGE POSTER
OTL AICHER INSPIRED OLYMPICS POSTER
CUBISM X MODERN STYLED PUBLICATION POSTER
PROPAGANDA STYLE POSTER
BAD BUNNY PROMO POSTER FOR SUPERBOWL
IDIOM FOCUSED POSTER
 






CATHERINE DECARLO
980-313-6760  
CATHERINEKDECARLO@GMAIL.COM