My Dollhouse / Senior Fashion Collection / Graphic Design

THINGS I DID
VISUAL IDENTITY
FABRIC TAGS
HANG TAGS
KID’S BOOK
STOREFRONT
SIGNAGE
WAYFINDING
SHOPPING BAG
DOLL PACKAGING
SOCIAL POSTS
WEBSITE
CLIENT / DESIGNER DYNAMIC COLLABORATION WITH SARAH JOHNSON

GOAL
To supply a visual identity for a senior fashion designer’s collection through a ten-week course.

PROBLEM

Creating something that is more polished and organized than a student project. It would be ACTUALLY used for the designers brand and presentation of collection.

THINKING

After meeting with Sarah on multiple occasions, asking her questions like:

“If the collection was a food, what would it be?”
I realized I had to find the connection between chic and innocent. Professional but whimsical.

SOLUTION

Using mixed media like oil pastels to integrate in the typography of the headers, watercolor for added textures, and self-drawn illustrations. To connect back to the collection directly I used Sarah’s very own patterns into some of the designs too. After sluggishly enjoying the period of the business collateral design of a brand identity, I decided to expand the collection in a way that was unique to the concept of climbing back into the dollhouse, playing dress-up as a kid. This is why I wrote, illustrated, and designed a book. Me and Sarah fell in love with the character, who represents the main logomark, that I decided to make a doll out of her, designing the packaging for that as well. All of these things were presented as an official collaboration at the SCAD Senior Fashion Showcase, that will also be walked down the SCAD Fashion Runway.